Every once in a while a new client or project comes along that is an absolute perfect fit. The last time that happened was when MLi was awarded the contract for branding and designing the national marketing campaign of Ben Stein’s documentary “Expelled.” Everything about Creative Director Michael Inks’ resume and life experiences, had prepared him for that client and that subject matter…another story for another time, perhaps.
This time the product is a publication… a print and web publication focused and targeted to the 50+ residents of Seattle and surrounding Puget Sound area. Founded by long time Seattle resident Max Wells, “Seattle Wise” is a savvy and sophisticated, yet laid back, fun, inspiring and enlightening publication… a perfect reflection of the spirit of the city.
“Anyone who’s ever visited or lived in Seattle, clearly identifies with the uniqueness of the waterfront area… One is left in spell-like awe, from the earthy/seaside yet somehow sophisticated and enchanting charm… This is the key inspiration we want to draw from for branding elements of the Seattle Wise brand.” —Mike Inks / Creative Director MLi Design
Above is a comp design for the initial Web site. MLi is also currently working on the first print issue of the publication that is scheduled for release June 2011.