ROBOSAURUS – Branding and Web Design

This is a rather unique project for MLi… to say the least
ROBOSAURUS! The giant, functioning transformer that breaths fire, rips cars in half and delights crowds and children especially, all over the country and beyond!

MLi was commissioned to develop a new, more positive and charismatic brand image for the giant destructive toy. The web design is currently underway and is scheduled to launch before the end of the year. Web Site Re-design

MLi is currently engaged in the site re-design. The image below is a draft of the regular member home page design that the client is currently leaning towards.

MLi also took part in the consumer usability studies at the offices in Las Vegas this month. This particular design was well received by the participants and according to them it addresses many of their concerns with the current site and appears to be heading in the right direction.

The new site is scheduled to launch by March 1st, 2011 at: