The newly redesigned MLi website was officially launched today! (MLi Design) One of the new features includes housing the MLi blog directly on the new site… Previously it was housed on a 3rd party site which forced visitors to leave our site if they wanted to view it. Another new feature we’ve added is the “questions & comments” form located on the Contact page. We wanted to make it as simple as possible for visitors to ask quick questions or provide direct feedback. Welcome to the new site! We’d greatly appreciate any feedback you might have and welcome you to visit periodically because the site has been designed specifically for implementing quick and frequent updates. Best Regards, Mike Inks
When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.
The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge… something gutsy… something outside the box.
With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben… The schoolboy rebel with a cause… “EXPOSE ACADEMIC SUPPRESSION!”
MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression… A theme the producers developed further and became the hook in the final script of the film.