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JUNKANOO: Brand development design

March 15, 2019March 15, 2019 by Mike Inks
Categories advertising, art direct, art direction, brand consultation, brand development, branding, logo, logo design, michael inks, mike inks, mli, mli design, mlidesign Tags junkanoo, logo design, mike inks, mli design

Brand Identity Design for One Degree World

May 8, 2018May 7, 2018 by Mike Inks

Mission Statement: We are consumer advocates, disrupting and creating new markets to provide relevant, real-time information and insights that empower people and enriches their lives.

Categories art direct, art direction, brand development, branding, Creative Direction, information technology, internet, logo, logo design, michael inks, mike inks, mli, mli design, mlidesign, technology, technology company

Sprintblock – Brand Identity Design

September 22, 2017September 21, 2017 by Mike Inks

Comps of the final Sprintblock logo. Sprintblock is a patented new product for BMX racers that has been designed and fabricated with state of the art technology to maximize starting power off the block.

Categories art direct, art direction, brand development, branding, logo, logo design, michael inks, mike inks, mli, mli design, mlidesign Tags logo design, mike inks, mli design, sprintblock

GiveClear Logo Design

September 5, 2017September 2, 2017 by Mike Inks

Brand-GiveClear-2
Branding of the new charitable organization, Give Clear.

(Photo by Mike Harrington, Getty Images – for brand presentation.)

Their Mission:

The GiveClear Foundation was formed to re-think and re-imagine the world of giving.

Our vision is a world where people can connect easily to the causes they care about, where technology makes giving frictionless, where donors large and small share in the experience and see the impact they make.

 

Categories art direct, art direction, brand development, branding, Charitable Organization, Charity, Creative Direction, Give Clear, GiveClear, logo, logo design, michael inks, mike inks, mli, mli design, mlidesign

Brand Development for Intersection Films

June 24, 2017 by Mike Inks

mliDesign_Intersection-Films

Categories art direct, art direction, branding, cinema, Creative Direction, Film, Intersection Films, logo, logo design, michael inks, mike inks, mli, mli design, mlidesign, Movie Marketing

BRAND UPDATE CONSULTATION WITH SWIFTPATH

July 17, 2017November 10, 2016 by Mike Inks

The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.

Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.

sp-logopresentation-original-mli

 

A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.

sp-logopresentation-a

B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.

sp-logopresentation-c

C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.

sp-logopresentation-d

D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.

sp-presentationslides-10sp-presentationslides-7

Categories 50+ market, art direction, brand consultation, brand development, brand update, branding, Creative Direction, health care, logo, logo design, marketing, mike inks, mli, mli design, mlidesign, science, small business branding, SwiftPath, technology, upgrade

Thailand Teach – Brand Identity by MLi Design

November 9, 2015November 6, 2015 by Mike Inks

mliDesign_Thailand-Teach-B
Thailand Teach is a community based operation working with local Temple and High Schools in Thailand. They are a volunteer based school, welcoming individuals with English, art, music, theater, sports, swimming, medical and other various talents, that people are open to sharing with the children of their communities.

The colors are representative of the Thailand national flag; red, white and blue. At one time their flag had an image of the elephant on it. It was eventually simplified to horizontal red and blue bars. The elephant has been a cultural icon of Thailand since ancient days; they are renowned for their intelligence and memory which lends the image well as an icon for a Thailand school.

Categories advertising, art direction, brand development, branding, logo, logo design, marketing, michael inks, mike inks, mli, mli design

Branding of “Talk2Me” Canada

March 15, 2015 by Mike Inks

talk2me

Talk2Me is a new organization based in Vancouver, B.C. Canada. Basically their mission is to help people make safe and healthy connections with one another as well as professionals in the mental health industry. The goal is to reduce the isolation and loneliness that is so pervasive in our modern society and to become the largest directory of counseling providers in BC.

Categories art direction, health care, logo, marketing, medical, michael inks, mike inks, mli, mlidesign

Brand Identity for: AdSeek Media Group

August 27, 2014August 27, 2014 by Mike Inks

adSeek-MediaGroup

Categories AdSeek Media Group, advertising, art direct, art direction, brand development, internet, logo, logo design, marketing, michael inks, mike inks, mli design

Branding REWARD VIEW

May 1, 2013May 1, 2013 by Mike Inks

This is the new branding for client, REWARD VIEW. They will be a new website for casino players with Players Club cards, that will pull all of the players loyalty accounts from various casinos, into one place. Players will be able to see their points, track their status in each loyalty program, and see their promotions and special offers, for free.

mliDesign-RewardView

Categories art direction, brand development, branding, casino, casinos, gaming, logo, logo design, mli design
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MLi Design is a multimedia brand marketing studio that specializes in conceptual brand development including: corporate brand identities, graphic design, web design, and full-service web & print marketing.

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