Mission Statement: We are consumer advocates, disrupting and creating new markets to provide relevant, real-time information and insights that empower people and enriches their lives.
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Sprintblock – Brand Identity Design
Comps of the final Sprintblock logo. Sprintblock is a patented new product for BMX racers that has been designed and fabricated with state of the art technology to maximize starting power off the block.
GiveClear Logo Design
Branding of the new charitable organization, Give Clear.
(Photo by Mike Harrington, Getty Images – for brand presentation.)
Their Mission:
The GiveClear Foundation was formed to re-think and re-imagine the world of giving.
Our vision is a world where people can connect easily to the causes they care about, where technology makes giving frictionless, where donors large and small share in the experience and see the impact they make.
BRAND UPDATE CONSULTATION WITH SWIFTPATH
The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.
Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.
A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.
B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.
C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.
D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.
Thailand Teach – Brand Identity by MLi Design
Thailand Teach is a community based operation working with local Temple and High Schools in Thailand. They are a volunteer based school, welcoming individuals with English, art, music, theater, sports, swimming, medical and other various talents, that people are open to sharing with the children of their communities.
The colors are representative of the Thailand national flag; red, white and blue. At one time their flag had an image of the elephant on it. It was eventually simplified to horizontal red and blue bars. The elephant has been a cultural icon of Thailand since ancient days; they are renowned for their intelligence and memory which lends the image well as an icon for a Thailand school.
Branding of “Talk2Me” Canada
Talk2Me is a new organization based in Vancouver, B.C. Canada. Basically their mission is to help people make safe and healthy connections with one another as well as professionals in the mental health industry. The goal is to reduce the isolation and loneliness that is so pervasive in our modern society and to become the largest directory of counseling providers in BC.
