Mission Statement: We are consumer advocates, disrupting and creating new markets to provide relevant, real-time information and insights that empower people and enriches their lives.
Creative Direction
LeisureCare’s Summer 2018 LivFun Publication
Content and publishing by Wise Publishing Group, Seattle. Design and production by MLI Design.
Brand Identity Design for PARKINSON’S PLACE – Nevada
Isolation and fear are devastating issues within the Parkinson’s community. At PPLV, we connect with, empower, and inspire this group by providing local resources and support to help people with Parkinson’s refresh their perspectives and live their lives to the fullest.
Winter 2017 Issue of LivFun
A Wise Publishing magazine design and production by MLI DESIGN, for the residents and their families of LeisureCare.
GiveClear Logo Design
Branding of the new charitable organization, Give Clear.
(Photo by Mike Harrington, Getty Images – for brand presentation.)
Their Mission:
The GiveClear Foundation was formed to re-think and re-imagine the world of giving.
Our vision is a world where people can connect easily to the causes they care about, where technology makes giving frictionless, where donors large and small share in the experience and see the impact they make.
BRAND UPDATE CONSULTATION WITH SWIFTPATH
The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.
Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.
A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.
B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.
C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.
D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.
