Skip to content
MLi Design

MAKING LASTING IMPRESSIONS

  • Home
  • Brand
  • Web
  • Print
  • Blog
  • About
  • Contact Us

brand update

BRAND UPDATE CONSULTATION WITH SWIFTPATH

July 17, 2017November 10, 2016 by Mike Inks

The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.

Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.

sp-logopresentation-original-mli

 

A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.

sp-logopresentation-a

B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.

sp-logopresentation-c

C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.

sp-logopresentation-d

D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.

sp-presentationslides-10sp-presentationslides-7

Categories 50+ market, art direction, brand consultation, brand development, brand update, branding, Creative Direction, health care, logo, logo design, marketing, mike inks, mli, mli design, mlidesign, science, small business branding, SwiftPath, technology, upgrade

Recent Posts

  • bar zazu brand identity design
  • Brand update and web design art direction
  • Brand Identity of Blog Catalog
  • Political documentary Creative
  • LIVE FUN / Summer 2019

Categories

  • 2016
  • 2016 DVD
  • 2016 Obama's America
  • 2016 Trailer
  • 4 Aces Winery
  • 50+
  • 50+ market
  • action gaming
  • adobe acrobat
  • AdSeek Media Group
  • advertising
  • AMDA
  • AMERICA
  • America the movie
  • AMERICA the movie marketing
  • America the movie official web site
  • America the movie trailer
  • AMERICA trailer
  • AMICUS Global Relief Solutions
  • Apple
  • apps
  • art direct
  • art direction
  • artificial
  • artificial brain
  • baby boomers
  • band photographer
  • Ben Stein
  • black jack
  • Bowen Island Vet
  • Brad Stine
  • Brad Stine DVD
  • brain
  • brand consultation
  • brand development
  • brand update
  • branding
  • Brockley Communications
  • careOregon
  • casino
  • casinos
  • Charitable Organization
  • Charity
  • cherie hammond
  • cinema
  • Comedy
  • Connor Fields
  • Creative Direction
  • CS4
  • D'Souza Entertainment
  • D'Souza Media
  • D'Souza Media Corporation
  • dan brockley
  • Daniel Brockley
  • darwin
  • Dina Blade
  • Dina Blade Jazz
  • Dina Blade Music
  • Dina Blade Productions
  • Dinesh D'Souza
  • Dinesh D'Souza's new film: AMERICA
  • documentary
  • dragon fire photo
  • evolution
  • EXPELLED
  • family thread
  • fantasy
  • fantasy sports
  • Film
  • From the creators of 2016
  • from the producers of 2016
  • gaming
  • gaming today
  • Gerald R. Molen
  • Give Clear
  • GiveClear
  • God's Comic
  • Headwaters Foundation
  • health care
  • information technology
  • intelligent design
  • internet
  • Intersection Films
  • iphone
  • Jazz Artist
  • LEAP
  • Leisure Care
  • LeisureCare
  • LivFun
  • LivFun Publication
  • logo
  • logo design
  • lottery
  • magazine
  • magazine ad
  • marketing
  • medical
  • medify
  • medify inc
  • michael inks
  • mike inks
  • mli
  • mli design
  • mlidesign
  • Movie Marketing
  • No Intelligence Allowed
  • Obama
  • performing arts school
  • photo shoot
  • photography
  • portraits
  • Premise Media
  • print broker
  • print consultant
  • printing
  • professionals
  • publication
  • qwigie
  • qwigie fantasy games
  • qwigie games
  • qwigie games inc.
  • remote
  • Rising Tide tap & table
  • robosaurus
  • science
  • screen share
  • seattle
  • Seattle Musician
  • seattle wise
  • seniors
  • services
  • small business branding
  • sunrise services inc
  • SwiftPath
  • technology
  • technology company
  • the american musical and dramatic academy
  • Theatrical opener
  • theory
  • Uncategorized
  • upgrade
  • Velvet Rope Winery
  • Veterinarian Logo
  • video poker
  • videopoker.com
  • web apps
  • web design
  • william's ink
  • Wine labels
  • Wise Publishing Group

About

MLi Design is a multimedia brand marketing studio that specializes in conceptual brand development including: corporate brand identities, graphic design, web design, and full-service web & print marketing.

Learn more

Social Media

  facebook

  twitter

  linkedIn

Latest Tweets

Tweets by @MLi_Design

Contact Us

Questions or Comments

Ph: 425.577.3037

email: mail@mlidesign.co

Skype: mikeinks

© 2019: MLi Design
  • Home
  • Brand
  • Web
  • Print
  • Blog
  • About
  • Contact Us