An Open Letter of Appreciation to Our Clients of Ten Years

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A decade ago this month, the opportunity presented its self to invest my previous 20 years of agency, corporate and freelance experience into a new, independent venture … MLi Design. Initially the acronym for the company name began with my initials, but the concept was solidified when it was discovered it could double for the brand tag-line, “making lasting impressions.” Far more than a marketing cliché, the tag-line perfectly represented a key element I wanted to drive my design decisions for the company … a strong desire to create marketing that made people stop, notice and above all, remember! I’m writing to you today because you have been part of making this dream venture and ten years of consistent business possible. I owe you my most sincere appreciation and gratitude, and thank you from my whole heart!

Sincerely,

Mike Inks

www.mlidesign.co  /  www.facebook.com/mliDesign

Branding and Web Development of New Client: AdSeek

Just launched the newly branded, designed and developed Web site for MLi’s newest client from Seattle, AdSeek Media Group.

The production team included: Content Strategist – Daniel Brockley, Web Developer – Thor Simpson and Creative Director – Mike Inks.

Visit the new AdSeek Web site at: http://adseekmediagroup.com

AdSeekMediaGroup-WEB

Marketing Ben Stein’s Movie: EXPELLED

When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.
The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge… something gutsy… something outside the box.
With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben… The schoolboy rebel with a cause… “EXPOSE ACADEMIC SUPPRESSION!”
MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression… A theme the producers developed further and became the hook in the final script of the film.