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An Open Letter of Appreciation to Our Clients of Ten Years
A decade ago this month, the opportunity presented its self to invest my previous 20 years of agency, corporate and freelance experience into a new, independent venture … MLi Design. Initially the acronym for the company name began with my initials, but the concept was solidified when it was discovered it could double for the brand tag-line, “making lasting impressions.” Far more than a marketing cliché, the tag-line perfectly represented a key element I wanted to drive my design decisions for the company … a strong desire to create marketing that made people stop, notice and above all, remember! I’m writing to you today because you have been part of making this dream venture and ten years of consistent business possible. I owe you my most sincere appreciation and gratitude, and thank you from my whole heart!
Sincerely,
Mike Inks
Thailand Teach – Brand Identity by MLi Design
Thailand Teach is a community based operation working with local Temple and High Schools in Thailand. They are a volunteer based school, welcoming individuals with English, art, music, theater, sports, swimming, medical and other various talents, that people are open to sharing with the children of their communities.
The colors are representative of the Thailand national flag; red, white and blue. At one time their flag had an image of the elephant on it. It was eventually simplified to horizontal red and blue bars. The elephant has been a cultural icon of Thailand since ancient days; they are renowned for their intelligence and memory which lends the image well as an icon for a Thailand school.
EARLY ADVERTISING STYLES: MLi on Pinterest
Created a new board on the MLi PINTEREST site, that some of you might enjoy.Check it out here!
Branding and Web Development of New Client: AdSeek
Just launched the newly branded, designed and developed Web site for MLi’s newest client from Seattle, AdSeek Media Group.
The production team included: Content Strategist – Daniel Brockley, Web Developer – Thor Simpson and Creative Director – Mike Inks.
Visit the new AdSeek Web site at: http://adseekmediagroup.com
New MLi Design Web Site Launch
The newly redesigned MLi website was officially launched today! (MLi Design) One of the new features includes housing the MLi blog directly on the new site… Previously it was housed on a 3rd party site which forced visitors to leave our site if they wanted to view it. Another new feature we’ve added is the “questions & comments” form located on the Contact page. We wanted to make it as simple as possible for visitors to ask quick questions or provide direct feedback. Welcome to the new site! We’d greatly appreciate any feedback you might have and welcome you to visit periodically because the site has been designed specifically for implementing quick and frequent updates. Best Regards, Mike Inks
Photo Shoot
Just finished a photo shoot with associate photographer Stewart Tilger, Seattle. The shoot was for the new MLi web site to launch this week.
Marketing Ben Stein’s Movie: EXPELLED
When MLi first met with the producers of Expelled, filming was well underway. Premise Media was a new production company. They contracted MLi to develop their corporate image as well as the creative direction for the marketing of the film.
The subject matter was sensitive and bound to raise controversy so the marketing was going to need an edge… something gutsy… something outside the box.
With Ben Stein as the star and known mostly for his comedic rolls, MLi conceived a character cross between Ben and rebel musician Angus Young (AC-DC). Ben Stein, alias Rebel Ben… The schoolboy rebel with a cause… “EXPOSE ACADEMIC SUPPRESSION!”
MLi designed the concept of rebel Ben spray-painting the X in the title of EXPELLED, stamped on a brick wall. The wall represented the school Ben had been expelled from for daring to question the powers that be. It further represented the academic walls of suppression… A theme the producers developed further and became the hook in the final script of the film.