Web Site Re-design

MLi is currently engaged in the site re-design. The image below is a draft of the regular member home page design that the client is currently leaning towards.

MLi also took part in the consumer usability studies at the offices in Las Vegas this month. This particular design was well received by the participants and according to them it addresses many of their concerns with the current site and appears to be heading in the right direction.

The new site is scheduled to launch by March 1st, 2011 at:

"REMOTE" Photo Shoot Art Direction via New Technology

When time wouldn’t allow for an out of town photo shoot in Vegas, MLi Design did the next best thing… We utilized the new Adobe ConnectNow “Screen Share” feature that comes packaged with CS4.

Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.

Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client’s airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.

MLi Brands "Action Gaming’s" New Marketing Approach

Long time client for MLi, Action Gaming, is broadening their marketing approach to now target casinos. Prior to this, the focus has always been on the Video Poker players. Action Gaming, the developers and sole holders of the multi-hand video poker patent, has single handedly expanded the popularity through their various new versions of the game and their free online players web site at (Also branded by MLi Design.)

With their new marketing approach branded by MLi, Action Gaming will now target casinos to further expand on the game’s growing popularity. Above is a sample of the branding and web design we’ve done on Action Gaming’s new site for casino owners and operators, that will be a one stop source of information for all things video poker related.