Web Site Re-design

MLi is currently engaged in the site re-design. The image below is a draft of the regular member home page design that the client is currently leaning towards.

MLi also took part in the consumer usability studies at the offices in Las Vegas this month. This particular design was well received by the participants and according to them it addresses many of their concerns with the current site and appears to be heading in the right direction.

The new site is scheduled to launch by March 1st, 2011 at:

"REMOTE" Photo Shoot Art Direction via New Technology

When time wouldn’t allow for an out of town photo shoot in Vegas, MLi Design did the next best thing… We utilized the new Adobe ConnectNow “Screen Share” feature that comes packaged with CS4.

Model selection was done via an agency web site and phone calls with sales reps, but on the day of the shoot, the on-site photographer connected his digital camera to a laptop, launched Adobe Bridge and ConnectNow and MLi art directed the entire shoot remotely from our offices here in WA. We were able to see everything the camera saw which enabled us to make wardrobe changes, adjust lighting, position the talent, suggest shot scenarios, comment on hair, expressions and anything else we would have done had we been on site that day.

Above are samples of two shots taken that day (out of over 500), laid out in brochure format. The shoot took place in the client’s airplane hangar near the main strip in Vegas so the photographer later went to a local casino for the background shots that we photoshopped in from here.