Winter 2017 Issue of LivFun
A Wise Publishing magazine design and production by MLI DESIGN, for the residents and their families of LeisureCare.
Sprintblock – Brand Identity Design
Comps of the final Sprintblock logo. Sprintblock is a patented new product for BMX racers that has been designed and fabricated with state of the art technology to maximize starting power off the block.
THREE: the book – Design, production and social media marketing by MLI
It was a pleasure to be involved with the design and production of the new novel by Lynn Brown titled, THREE. A true story about Lynn’s family upheaval that began with a phone call from her son one chilly fall morning, alerting her that he and her daughter had just been in an accident on the way to school and her daughter was hurt.
Visit THREE the book web site to learn more and see photos pertaining to the storyline in the book.
THREE the book is now available on Amazon. Link to Amazon from the THREE web site here:
GiveClear Logo Design
Branding of the new charitable organization, Give Clear.
(Photo by Mike Harrington, Getty Images – for brand presentation.)
Their Mission:
The GiveClear Foundation was formed to re-think and re-imagine the world of giving.
Our vision is a world where people can connect easily to the causes they care about, where technology makes giving frictionless, where donors large and small share in the experience and see the impact they make.
Launch of Web Site for Seattle Jazz Artist, Dina Blade
It’s been a real pleasure to work with Seattle Jazz Artist Dina Blade, on a new branding and web design project to promote her unique style and talent. If you appreciate authentic, smooth and classic Jazz, you’ll want to check out Dina’s 5 albums. Also, from the web site you can link to her facebook and twitter pages to follow her.
BRAND UPDATE CONSULTATION WITH SWIFTPATH
The SwiftPath Program delivers state of the art hip and knee replacements by helping patients find specialty trained surgeons, who use the most advanced techniques in joint replacement surgery.
Below is a step by step presentation of concepts we did for SwiftPath, to show them how they could bring an updated look to their image while maintaining the original integrity of the brand.
A) First, we concentrated on simplifications by removing unnecessary elements and suggesting a more current font for the tagline. We also gave the second half of the name the secondary color that was part of the original brand palette.
B) Introducing a more current color palette that’s also more related to their medical field, then shifting the tagline flush-left to eliminate the gap.
C) In the final option, we pull the design together into a tighter unit and make some final tweaks to the palette and font treatments.
D) Lastly, we show some optional ways the new brand can be used with photography in their marketing.
